AC/DC chose Wal-Mart. Guns N’ Roses opted for Best Buy.

The two bands are just the latest examples of acts opting to allow their new release to be sold exclusively by one retailer.

The controversial option isn’t confined to superstar acts.

Developing and niche-oriented artists might also consider offering exclusives. Online retailers ranging from Amazon to specialists like Insound and Miles of Music are receptive to the concept. And both AIMS (Alliance of Independent Media Stores) and CIMS (Coalition of Independent Music Stores) offer similar alternatives at brick-and-mortar retail outlets.

The potential advantages of retail exclusivity include receiving a retailer’s focus and the possibility of commanding advance payment and a one-way sale.

In addition to artificially limiting distribution, incurring the ire of other retail outlets is a disadvantage of the concept. Acts also risk annoying or inconveniencing fans.

Still, exclusivity need not be an all-or-nothing proposition. The middle ground includes offering exclusive bonus tracks, autographs or vinyl format to some retailers.

Should you consider exclusivity?

Locker Partner has the answer.