The coffin was already closed. The announcement that the Virgin Megastore in Times Square would soon be shuttered was just one more nail in the nearly sealed coffin. So what are musicians and record labels to do when only a handful of hardy independent retailers and big box stores with limited selections remain? The answer, of course, is to work both harder and smarter. It’s never been more important to connect directly with existing and potential fans. How? Let Locker Partner show you.

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