A recent issue of the New Yorker contains an astounding story about the unlikely cultural phenomenon of Japanese cell phone novels.  Millions of young women consume literature that was composed entirely on tiny portable keyboards.  “The cell-phone novel is an extreme success story of how social networks are used to build a product and launch it,” a Japanese executive says. “It’s a group effort. Your fans support you and encourage you in the process of creating work—they help build the work. Then they buy the book to reaffirm their relationship to it in the first place.”  The same general principle applies to every business across the globe.  Are you reaping the benefits?  Locker Partner knows how it’s done.