Plink. Plank. Plunk. Plinky, yet another social media site, launches today. Have you set up your account yet? Should you? Is it worth the time, effort and energy? Will Plinky become the next Twitter or will it fail to gain traction? These are no longer trivial questions. Social media sites are facilitating more and more business-to-business transactions every day. Brands win and lose consumers and advocates via social media sites every minute. It’s imperative to possess a focused, expert approach to managing these increasing vital communication tools.