Apple’s announcement of a new pricing structure at their iTunes online music store has the internet in a dither today. Some entities will make more money and some will earn less. Apple, of course, will continue to make money hand over fist. The angst over Apple’s announcement makes it easy to overlook the larger picture. For the vast majority of Apple’s vendors, the chatter about individual unit prices of $0.69, $0.99 and $1.29 is just noise. Whether you’re selling MP3s or flower pots, the key is to maximize sales. Are you doing everything possible to motivate your customer base? Are you taking advantage of the countless resources at your disposal? Allow Locker Partner to help you out.