Nadya Suleman. Alex Rodriguez. Michael Phelps. This celebrity trio has been shackled to the hot seat in recent days. It’s one thing to speak to television, radio and newspaper correspondents. The most damaging, vicious and meaningful chatter, however, takes place online. It’s crucial to monitor and address the public’s reaction in these forums. It’s more than mere damage control; conversation can be guided in a positive direction. While the examples cited here are extreme, all individuals and businesses should be prepared for a worst-case-scenario.