Hackers, contrary to popular perception, can be fun. One of the most notorious members of that infamous breed is Virgil Griffith. He recently turned his attention from exposing the identity of Wikipedia contributors to creating a fun chart that correlates music taste with SAT scores. It’s incendiary but illuminating. Students claiming to appreciate Beethoven test far better than do advocates of Lil Wayne. What does all this mean? What’s the bigger picture? The endless supply of data- obtained legally or nefariously- may be formatted for any purpose. Every individual and institution should take note accordingly.