The Shins are the latest high-profile act to abandon the record label that helped them rise to prominence.  Observers speculate that the band will release future albums without a label.  Is this a wise move for The Shins?  Probably- they’re now firmly established and boast a loyal international fan base.  But is going it alone a good move for artists not at the level of The Shins or Nine Inch Nails?   It can be done successfully- but only for hard-working, savvy artists conversant with the ins-and-outs of marketing, promotion and manufacturing.

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