Don’t make Joe Posnanski angry.  He clearly relishes the taste of revenge.  The popular sportswriter and columnist recently had a bad experience with the host for his blog.  What did he do?  Write about it, of course.  In excruciating detail, he recounted his awful customer service encounter.  By the conclusion of his amusing rant the very name of the company in question was transformed into the equivalent of an expletive.  It’s a public relations nightmare.  While Posnanski enjoys a higher profile than most consumers, everyone has equal access to the same social networking tools that allow them to rapidly share their opinions with the world.