u2youtube2Billed as “the world’s greatest band on the world’s largest stage,” Sunday’s U2 Rose Bowl concert was broadcast live via the band’s official YouTube page, where the nearly two-and-a-half hour concert can still be watched. The original stream was available in 16 countries, and tech support for that kind of load would’ve been nearly impossible for anyone smaller than Google.

At a time when it requires not only taking out a second mortgage but also employing hacker-like skills to get concert tickets anymore, it’s, well, generous of a band like U2 to give fans the world over a free look into an entire show (though the word “production” seems more fitting for something like the galactic 360 Tour, which continues in 2010).

But just because a band doesn’t have Bono’s millions — or even a record deal — doesn’t mean it can’t take a lesson from U2’s desire (no pun intended) to provide access to fans who aren’t there.

Ustream allows anyone with a video camera and laptop to broadcast a live streaming video. Or, if you lack the video equipment, you could stream the audio from a concert live and/or archive it free as a podcast on iTunes. Lack the technical acumen? Chances are, if you’re a working band in a first world country, you could step outside, throw a guitar pick and hit some kid who not only knows everything you need to know about digital recording but would love to work with a real-live touring band.

So as you watch the Michael Jackson This Is It Red Carpet Premiere today at 6:30 CST on Ustream, think about where you’re going to put that camera at your next show in your friend’s stepdad’s basement.

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