Next time you roll out a new product, get Chamillionaire to back it, and it will seem exponentially cooler.

Vidly, a video-sharing service that began as a way to post homemade webcam videos on Twitter, enacted this principle yesterday when it debuted Vidly Express, a tool that allows bloggers and webmasters to add a simple video commenting option to a webpage via a widget. As the tech-savvy Cham demonstrates on his own site, it’s a great means of conveying both information and personality in one quick swoop. And his fans are responding in kind.

Retract that first sentence: This thing’s cool already.

Think of the added communal dimension of allowing your customers, followers, readers, fans and even detractors the ability to express themselves not just intellectually but vocally and visually through video while discussing your product or ideas. It’s intimate, it’s spontaneous, and it could be a lot of fun.

Whether you’re an experienced vlogger or just a person with a wild hair to push aside the keyboard and set up a camera once in a while, letting your audience to respond with videos of their own could serve not only your desire for a one-on-one connection with members of your community but could also generate some potentially interesting viewing for curious outsiders who’ll look in and wonder, What’s with all these people posting videos about this company’s brand?

Chamillionaire gets it.