Good news for all us long-winded souls: Twitter (or, to use its generic designation, “microblogging”) has not killed regular blogging as was previously predicted in Dewey-Defeats-Truman fashion.
TechCrunch reports that while Twitter is flattening out at around 58.3 million users, blogging sites such as Google’s massive Blogger (291.7 million) and WordPress (which we use — 151.8 million) have actually seen growth over the past month.
WordPress creator Matt Mullenweg weighs in on TechCrunch’s findings with a blog post of his own, asserting that micro-blogging is complementary to blogging:
One of the many uses of Twitter is to link to and promote your blog posts. (And other people’s blog posts.) As we grow, so do they, and vice versa. I blog when I have something longer to say, like this. I tweet when it’s the lowest friction way to talk to my friends, or get distribution for something longer I did somewhere else.
Followers of @lockerpartner have noticed that we do this very thing. When a blog post goes up, a tweet goes out. Granted, no one wants to follow a Twitter account that serves as nothing more than an RSS feed for blog posts, but, simply put, bloggers can’t afford not to send out alerts on Twitter. If your friends are Twitter purists, they don’t have to follow. Most people, I’ve found, appreciate getting updates to their friends’ blogs on Twitter; otherwise, they wouldn’t see it.
But the big question is, is the world tired of tweeting? Once Twitter rolls out its geolocation API, it could see some much-needed growth. But the fact remains that while Twitter is an eminently useful tool, it’s hard to build a brand when you’re limited to 140-character bursts. With a blog, you can make your message loud and clear.
On a side note, I was wondering why these writers didn’t refer to the converse of microblogging as “macroblogging.” (Mullenweg chooses to call it “megablogging.”) I did some searching, though, and found that macroblogging was adopted by Woofer, a living parody of Twitter that looks and works like Twitter, except that users are allowed 1400 characters for their posts. It’s a funny, possibly even compelling concept, but for whatever reason, it never caught on. And now its creators have moved on to “omniblogging” with the mega-unpopular (145 users!?) RantRoll.
Yep, looks like regular old blogging isn’t going anywhere.
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