What is it with rappers all of a sudden becoming social media and innovative brand marketing experts?

First it was Chamillionaire and his video commenting system, then came 50 Cent with his marketing wisdom and feature-length film. Now Calvin Broadus, aka Snoop Dogg, has found a way into your car that has nothing whatsoever to do with the radio.

Introducing the Snoop Dogg Voiceskin for Tom Tom GPS. For $12.95, you can download Snoop’s voice and have it narrate your journey, complete with quips and Long Beach-style wittisnizzles. (”Sharp left — so fly.”)

Here’s a demonstration.

You can get extras for it, too, such as a list of Snoop’s Points of Interest (POI), that includes Roscoe’s Chicken N Waffles and Foot Locker.

The only other celebrity brand with a VoiceSkin appears to be Homer Simpson.

Whose voice would you like to hear guiding you to the nearest shop to get some new dubz?

Via NME.