Need extras for your band’s new video, but lack the budget for the pizza and Amstel Light? Why not source it to the crowd?

That’s exactly what Dutch electro-pop quartet C-Mon & Kypski did with its latest video. Redefining the term “casting call,” the group created a dedicated web page, OneFrameOfFame.com, with a built-in program to fire up the viewer’s webcam and capture footage to be included in the official music video.

Of course, a plan like that needs structure, so C-Mon & Kypski asked participants to copy a pose demonstrated by one of the band members.

The end result (viewable on the main page) is superfantastic: each band member initiates a pose that is then mimicked by dozens, maybe even hundreds of others. Talk about breaking down the wall between a band and its fans.

Best of all, some fans got creative, like this guy, who wrapped Christmas lights around himself.

That kind of fan enthusiasm, you just can’t buy.

What are some other ways bands, artists, even businesses, could make use of social video?