Nothing says “I love you” like a steaming stack of 10 sliders, two 21-ounce sodas and a heap of fries glowing in the candlelight as it flickers against your true love’s cheek. And all for just $10.79.

That’s what White Castle thinks, anyway, and considering that the fast food chain has been running its Valentine’s Day promotion since 1991, it may be onto something.

“A lot of our loyal customers — fondly known as ‘Cravers’ — either met in a White Castle Restaurant or have other enjoyable memories they like to celebrate here,” says Jamie Richardson, White Castle VP-corporate relations. (AdAge)

And it’s clear from White Castle’s social-media-enriched website that the brand does a lot to encourage customer interaction. The Cravers tab of the site features some clever content such as the Craver Hall of Fame, and includes user-uploaded Flickr photos and YouTube videos.

But it’s the nearly 20-year V-Day promotion that really warms our hearts.

Unfortunately, there are no WCs in our neck of the woods. Guess we’ll have to schedule a field trip.

Image courtesy Flickr: Blaseur