http://lockerpartner.com/2010/02/wd-40-brand-building/ Disruptive Social Media and Music Management Tue, 31 Jan 2012 08:12:25 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://lockerpartner.com/2010/02/wd-40-brand-building/comment-page-1/#comment-3585 Locker Partner Peeps Mon, 22 Feb 2010 03:44:41 +0000 http://lockerpartner.com/?p=1061#comment-3585 Good points, Joe. It's fun to watch all these classic, old-school American brands create online spaces for their communities, which, as you point out, have been active for years already, talking about stuff & sharing stories. Good points, Joe. It's fun to watch all these classic, old-school American brands create online spaces for their communities, which, as you point out, have been active for years already, talking about stuff & sharing stories.

]]> http://lockerpartner.com/2010/02/wd-40-brand-building/comment-page-1/#comment-3571 joecox Sun, 21 Feb 2010 21:55:18 +0000 http://lockerpartner.com/?p=1061#comment-3571 Glad you're checking out the Brand Show. It was a good interview and I was kind of surprised that I hadn't thought about their brand working so well in this medium before. <br>Although they are doing a fair job of keeping on top of listening to their consumers, I'm hesitant to give them all of the credit.<br>I think that this is one of those brands that had the train chugging the right way before we hit the tipping point. So much content was coming in from their fans already without them looking for it, that it put them a healthy head start. Not sure I would say that they've taken full advantage of it, but look forward to seeing what is to come. (Total -5 for the sign in only fan club)<br>I immediately thought of Duct Tape and found that the Duck brand is doing an ok job out there too. So much more they could be doing, but I guess it all comes down to budgets huh? Glad you're checking out the Brand Show. It was a good interview and I was kind of surprised that I hadn't thought about their brand working so well in this medium before.
Although they are doing a fair job of keeping on top of listening to their consumers, I'm hesitant to give them all of the credit.
I think that this is one of those brands that had the train chugging the right way before we hit the tipping point. So much content was coming in from their fans already without them looking for it, that it put them a healthy head start. Not sure I would say that they've taken full advantage of it, but look forward to seeing what is to come. (Total -5 for the sign in only fan club)
I immediately thought of Duct Tape and found that the Duck brand is doing an ok job out there too. So much more they could be doing, but I guess it all comes down to budgets huh?

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