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Shazam, Twitter, tablets and polar bears had our attention during the Super Bowl 2012, a social TV breakthrough.
On Sunday, even having two screens didn’t seem enough, as people watched the game on their TVs, while having Shazam open on their smartphones, tweeting from tablets and watching Coke’s Polar Bowl on their laptops all at the [...]

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Protestors against the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) went on an all-out internet strike last week to show senate and congress how much they oppose the bills.
Many large and small websites, including popular online destinations like Reddit and Wikipedia (check out these Tweets from angry students who couldn’t do their [...]

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Traditional TV as we know it has ceased its existence. It is still possible to catch a traditional sitcom every once in a while, but most sports programs, reality shows and commercials are filled with social media icons, QR codes and are becoming more and more interactive every day.
Our habits of watching TV are changing [...]

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How much digital music did you download in 2011? How many songs did you stream on Pandora, Spotify or Rdio this past year? Do you remember the last time you bought a CD?
If your answer to the last question was “no,” you are not the only one.
In fact, the majority of the world bought digital [...]

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Facebook is currently testing out a new feature for brand pages. This feature will allow page admins to receive private messages from users. Any Facebook user will be able to send a private message to a fan page.
Facebook has just begun introducing this feature, making it only available in Asia for the time being.
If the [...]

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iPhone’s Siri, which was named Google Killer when it first came out, might have to face fierce competition from Google soon.
The rumors started after Google acquired Clever Sense, the maker of Alfred, a restaurant recommendation app.
Some say that Alfred, if made more sophisticated (in other words, similar to Siri), may have a larger impact on [...]

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New Facebook profile, the Timeline, is now available for all of Facebook’s 800 million users. In the next few weeks, Facebook will completely switch to Timeline.

This new Facebook redesign was the most major update since the launch of the social platform. Every user’s Facebook profile will now show a reversed chronological order of all Facebook [...]

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Many companies are often afraid of getting into social media because it seems uncontrollable.
Social media gives your business an opportunity to increase interaction and be closer to your every-day consumer, but those conversations can be tough to control sometimes. The big challenge is crisis management: responding to negative feedback quickly and turn your customers into [...]

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Great communities inspire great conversations. Online communities are no different.
Fred Wilson once said in his blog, “modern [online] community building isn’t easy, but if there is one thing the Internet has taught me over the past 15 years, large engaged communities are incredibly powerful things, both commercially and socially. Building them is important and ultimately [...]

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Twitter rolled out new platform redesign that lets you discover, connect and share more easily. Twitter is now “yours to discover” and is a “faster, simpler way to stay close to everything you care about,” according to the website.
The timing for the new redesign seems right, especially with the buzz about Google+ brand pages and [...]

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About Locker Partner

Locker Partner is a group of Disruptive Social Media, Music Marketing & Music Management Professionals. We help brands and bands establish truly organic and meaningful relationships with their consumer communities.


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