Locker Partner Category

New Facebook insights were unveiled last week seems to have gotten a lot of brands excited – reviewers keep praising the new “People Talking About” metric and other features that are supposed to help track your Facebook advertising campaigns.
There are several new features that definitely deserve praise, such as the breakdown of unique users by [...]

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Social tagging is becoming more visual with features like stacks in Delicious and Silicon Valley’s new invention Pinterest .
But Pinterest is not just another social tagging site or a blog. Its invite-only beta version already managed to get more than 1.3 million active users on Facebook and it continues to grow every day.
Lately, it’s been [...]

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Whether you love them or hate them, reality TV shows, including music talent competitions, are extremely popular.
Even though some of us will never admit it, we’ve all been guilty of watching at least one episode of America Got Talent, American Idol, or the new U.S. version of Simon Cowell’s The X Factor.

When we see our [...]

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Last Thursday Mark Zuckerberg introduced a fully revamped Facebook – with new profile, new features, and less privacy than before.
The new Facebook profile, called Timeline, was described by Zuckerberg as a new way to “tell your [life] story.” In a few weeks, the new “scrapbook” profile will be available to everyone and will feature all [...]

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The digital era’s key to success is to constantly deliver breaking news to your audience.
Everyone (especially the techy “early adopters”) likes to be first when it comes to finding out what’s going on in the world. The “I’ve already seen it” bragging rights give your most passionate fans a reason to find and share content [...]

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Does Facebook still feel threatened by Google+?
The social media giant is in the process of releasing new updates that make it more similar to the social broadcasting feel of Twitter and Google+.
The new Subscriptions feature, introduced by the social network this week, allows users to send updates to a larger audience without creating a Fan [...]

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Social music sharing has been around for quite a while now, with services such as Ping, Pandora, Grooveshark, Rdio, Spotify and others.
Now Turntable.fm, a startup released in May, has taken online music sharing to a whole another level, hitting 140,000 users in the first month.
It is similar to Second Life in some way, letting you [...]

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Lady Gaga’s miraculous rise to fame is impressive. As well as topping the music charts with mega hits like Poker Face, Gaga also tops the social media charts as the most followed person in the world.
In 2008 the pop music diva was nothing more than a faint blip on the social media radar. On July [...]

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Can’t Buy Me Fans

In: Locker Partner

The definition of a fan: an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity, etc.: a baseball fan; a great fan of Charlie Chaplin.
The idea is so simple. You do something [...]

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According to this article on Mashable LinkedIn will be revamping one of its least used features: Groups. LinkedIn is adding likes, follows and discussions. This mash-up feature set are at the core of other social networking platforms: Facebook and Twitter.
What I think those who heavily use LinkedIn enjoy about the site is [...]

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About Locker Partner

Locker Partner is a group of Disruptive Social Media, Music Marketing & Music Management Professionals. We help brands and bands establish truly organic and meaningful relationships with their consumer communities.


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