Shazam, Twitter, tablets and polar bears had our attention during the Super Bowl 2012, a social TV breakthrough.
On Sunday, even having two screens didn’t seem enough, as people watched the game on their TVs, while having Shazam open on their smartphones, tweeting from tablets and watching Coke’s Polar Bowl on their laptops all at the [...]

Many companies are often afraid of getting into social media because it seems uncontrollable.
Social media gives your business an opportunity to increase interaction and be closer to your every-day consumer, but those conversations can be tough to control sometimes. The big challenge is crisis management: responding to negative feedback quickly and turn your customers into [...]

Great communities inspire great conversations. Online communities are no different.
Fred Wilson once said in his blog, “modern [online] community building isn’t easy, but if there is one thing the Internet has taught me over the past 15 years, large engaged communities are incredibly powerful things, both commercially and socially. Building them is important and ultimately [...]

Social music sharing has been around for quite a while now, with services such as Ping, Pandora, Grooveshark, Rdio, Spotify and others.
Now Turntable.fm, a startup released in May, has taken online music sharing to a whole another level, hitting 140,000 users in the first month.
It is similar to Second Life in some way, letting you [...]

We’ve talked before about three screeners. You know, that plugged-in, slightly undead segment of society that talks about what they’re watching on TV live with their friends online and via text. Heck, we’re part of it.
Marketers are looking to get a piece of that sweet chatter pie, and I haven’t seen an attempt more creative [...]

What a sad image.
Picture a shopping cart, loaded with a 40-inch HD TV, a Blu-Ray player and the entire fourth season of Weeds, just left there unattended in the middle of Best Buy. Forever. No one knows who abandoned this feast of hi-fi entertainment or why.
This tragedy occurs all the time in the world of [...]

For those who have not been to Kansas City, Kansas, “tourism” is not a word that springs to mind when you visit KCMO’s sister to the west. I like KCK a lot, don’t get me wrong. But to the outsider unaware of the town’s hidden gems, words like “blight,” “depression” and “inertia” are far more [...]

Ever gone to the store only to find they’re all out of your favorite brand of razor blades (Gillette Mach 3 Turbo)? Or driven out to the nearest Best Buy to get a certain digital camera (Canon Powershot Digital Elph) and discovered they have the display model but none in stock?
Or what if you needed [...]

At LP, we kinda like Facebook ads. First of all, they’re more relevant than just about any other ads in the universe besides Google ads. That’s because they target users based on their profile information.
Further, by liking and unliking them, you can tailor them to your tastes — and weed out those borderline offensive [...]

What do you think of Twitter’s new revenue model?
Since launching four years ago, Twitter has grown to handling 50 million tweets per day — the 140-character-maximum messages that constitute the central, real-time feed at the heart of Twitter. Until now, the world’s biggest microblogging service had no way of making money. (It has stayed afloat [...]