Hard evidence continues to roll out showing why right now it’s crucial for you to build your brand’s social media profile. The reality is, if people are discussing your brand online, others are going to hear it. And those discussions are becoming easier and easier to find. This means that if a potential customer Googles [...]

With his book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, having recently been named a Top 10 book of the year by Amazon, Chris Brogan is social-media marketing’s man of the hour.
And if you spend even a little time on his blog, it’s easy to see why. First [...]

Since 1993, the slogan “got milk?” has been ripped off countless times by amateur self-marketers — this blog entry’s headline is just one of millions (heh). I’ve also got a T-shirt in my drawer printed up by a rapper in Locker Partner’s Kansas City hometown that has a watermarked gorilla face on it and [...]

Despite the plethora of ways bands can get their music out in the web 2.0 world, straight DIY is often not enough. Placement is everything. And for that, you need help. So until that HBO music supervisor comes calling, you’ll need to find new channels for your music to be heard.
It’s up to you to [...]

Typically, only one out of every seven or so of The New Yorker’s Shouts & Murmurs columns is actually funny, but this week’s is pretty good. Written by humorist Ellis Weiner, “Our Marketing Plan” satirizes the dilemma of an author whose editor is insisting he participate in ridiculously extensive social media strategies in order to [...]

Mainstream media isn’t dead.
Few brand managers would turn up their noses at positive free exposure on a popular television program or in a major newspaper.

But not only are such opportunities often difficult to secure, recent studies have shown that they aren’t necessarily more effective than exposure at smaller but more targeted outlets. [...]