Music Category

Social music sharing has been around for quite a while now, with services such as Ping, Pandora, Grooveshark, Rdio, Spotify and others.
Now Turntable.fm, a startup released in May, has taken online music sharing to a whole another level, hitting 140,000 users in the first month.
It is similar to Second Life in some way, letting you [...]

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Talk has been swirling for months prior to this past Saturday’s release of the Apple iPad as to whether the touch-screen tablet could be or definitely won’t be the savior of print media. (If it’s the former, paid newspaper apps clearly aren’t the way to go.)
But there’s been surprisingly little talk about what this revolutionary(?) [...]

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How to Get 1 Million Followers the DIY Way

In: Music

You may not have heard of Noush Skaugen, but the British singer is one of few independent artists who has made over a million off her music — a million Twitter followers, that is. 1,240,166, to be exact.
That’s more than Jay-Z and Rihanna combined.
How does Noush do it?
For one thing, unlike those Grammy winners, [...]

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No More Tweeting for American Idols

In: Music, Social Media

If you were trying to make a career in music, would you participate in a popularity contest that forced you to stop using your own personal Facebook, Twitter and MySpace accounts? Seems a bit defeating, doesn’t it?
Evidently, this season’s round of American Idol contestants have been forced to give up their use of social media, [...]

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Let My OK Go: Should videos be free?

In: Marketing, Music, Social Media

Damian Kulash has really taken it to the mattresses with EMI.
You may remember about a month ago, the frontman of virally famous OK Go posted an open letter to the band’s forum complaining about how its label, EMI, had quashed their recent attempts to get the word out about their new album and tour via [...]

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Sometimes old dogs can learn new tricks.
In fact, you don’t have to be a fan of that old Schnauzer the Recording Academy to be completely blown away by the elegant and compelling social media campaign it’s created in the run-up to the 52nd Annual Grammy Awards — it’s a virtual doggy ballet, in fact.
Rather than [...]

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MusicDNA: The New MP3?

In: Music

Invented in the early ’90s and pushed into the mainstream a decade later through platforms like iTunes, the MP3 revolutionized music.
By digitizing and compressing audio files into smaller units that could be downloaded and shared without losing sound quality, the MP3’s creators, whether meaning to or not, swept the rug out from under the [...]

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Disabled by Request: The OK Go Story

In: Music, Social Media

Four words music bloggers dread: Embedding disabled by request.
When a band puts a video on YouTube, and the band’s label (usually a major one) decides it doesn’t want fans sharing that video on their own web pages, the label will ask YouTube to remove the strip of code that allows users to embed. Through a [...]

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Boing Boing Rock and Roll

In: Music, Social Media

Free blogs, inexpensive hosting, DIY website building, social networking, free online retail …
Today, the sky’s the limit when it comes to building up your own website, blog, business or online media channel on the cheap and making it profitable.
Cory Doctorow would know. With inspiration and lots of hard work, the journalist and sci-fi author built [...]

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Rockin’ the Social Video

In: Music

Need extras for your band’s new video, but lack the budget for the pizza and Amstel Light? Why not source it to the crowd?
That’s exactly what Dutch electro-pop quartet C-Mon & Kypski did with its latest video. Redefining the term “casting call,” the group created a dedicated web page, OneFrameOfFame.com, with a built-in program to [...]

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About Locker Partner

Locker Partner is a group of Disruptive Social Media, Music Marketing & Music Management Professionals. We help brands and bands establish truly organic and meaningful relationships with their consumer communities.


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