Social Media Category

Team Coco United Last Night in KC

In: Social Media

Last night, the one and only Conan O’Brien brought his Legally Prohibited From Being Funny on Television tour to Kansas City.
I didn’t think I would be going, but when an idle Twitter search for “conan kc” around 6 p.m. revealed that 200 $20 standing-room-only tickets had just been released for the sold-out show, I was [...]

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For those who have not been to Kansas City, Kansas, “tourism” is not a word that springs to mind when you visit KCMO’s sister to the west. I like KCK a lot, don’t get me wrong. But to the outsider unaware of the town’s hidden gems, words like “blight,” “depression” and “inertia” are far more [...]

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The Great Facebook Diaspora has begun. Will you be a part of it?
The term “diaspora,” as you probably remember from history class, refers to a group of people sharing a common cultural identity leaving somewhere en masse. The term dates back to the Israelites’ exile from Egypt in 607 BC.
Though no rivers of blood, deaths [...]

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Twitter Wants to Help Your Business Tweet

In: Social Media

Mashable has the exclusive on the new Twitter “Business Center,” a special account setup designed specifically for businesses.
It’s analogous to the difference between a Facebook personal profile (for people) and a Page (for businesses, organizations, musicians, etc).
It looks like the Twitter business “toolkit” will come with a few optimizations for businesses that individuals don’t get, [...]

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How Boeing Navigated Social-Media Turbulence

In: Social Media

Social doesn’t sleep.
The bigger your company, the more likely conversation about it is happening around the clock.
When that conversation’s positive, you’re king of the world. But when word spreads about a mistake you made, you better respond quickly and tactfully, no matter how big you are.
In “The Right Way to Make Your Social-Media Mea Culpa,” [...]

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All Your Whereabouts Are Belong to Facebook

In: Social Media

Hey, Waldo, pretty soon your Facebook friends will know more than what’s on your mind and what you Like.
They’ll also know exactly where you are.
This month, Facebook is expected to roll out location-based functionality that will allow users to append their location to their status updates.
It’s pretty easy to picture: hit your local [...]

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Data’s great. But it’s stories that move.
Quick-byte messages, news tickers, trending topics and no-frills blasts of opinion comprise so much of what we consume and produce as web 2.0 users. But what about storytelling? I’m talking about slowing down and taking the time to gather diverse material, process it, and interpret it in a meaningful, [...]

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Fight TMI for Privacy Week

In: Social Media

Here at Locker Partner, we encourage businesses to use social media to promote transparency and build relationships and cultivate open dialogue with customers.
But when it comes to individuals’ personal use of social media, it’s always a matter of safety first.
Platforms such as Twitter and Facebook and self-publishing tools such as blogging and photo-uploading are of [...]

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It’s hard to think of a more transformative time in a person’s life than college. Away from your parents, sequestered around a campus loaded with young adults just like you, all of you feeling out real freedom for the first time, like tadpoles that have just sprung legs and an appetite for Jell-O shots.
College is [...]

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Word is spreading online that MLB.com has decided to regulate its beat reporters’ Twitter usage to the tune of not allowing them to talk about anything other than baseball.
No movies, no food, no politics, no “damn I stubbed my toe,” no Justin Bieber — just the Great American Pastime they’re paid to cover at their [...]

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About Locker Partner

Locker Partner is a group of Disruptive Social Media, Music Marketing & Music Management Professionals. We help brands and bands establish truly organic and meaningful relationships with their consumer communities.


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