Social Media Category

Word is spreading online that MLB.com has decided to regulate its beat reporters’ Twitter usage to the tune of not allowing them to talk about anything other than baseball.
No movies, no food, no politics, no “damn I stubbed my toe,” no Justin Bieber — just the Great American Pastime they’re paid to cover at their [...]

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Blogging: Not for Kids?

In: Social Media

Earlier this year, the Pew Internet & American Life Research Project released a study showing that teens aged 12 to 17 and young adults aged 18 to 29 (the latter often classified as Millenials) are the biggest Internet-using demographics. Of those two groups, the younger one favors social networking over just about anything else, including [...]

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Yesterday afternoon, #smckc folks gathered at The Roasterie Cafe in Brookside to benefit Water.org and try to earn the elusive Swarm badge on Foursquare, a location-based mobile app that’s becoming all the rage in local social media and tech circles.
Were they successful at getting the 50 Foursquare check-ins needed for the badge? I have [...]

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Fate, the Future, Facebook

In: Social Media

You may have noticed Facebook has made some changes in the past few days. Do you like?
For one thing, the “Become a Fan” button for pages of businesses, bands, organizations, etc, has now become “Like.” You’re no longer a fan of, say, Slash. You like him. (And who doesn’t?)
This is because if Facebook has its [...]

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Interview: LangfordMedia Has an App for Lawrence

In: Social Media

Looking for the latest deals on dining, drinking and shopping in Lawrence, Kansas?
Jacinta Langford, CEO of Lawrence-based social media, Internet marketing and mobile application developer LangfordMedia, hopes to place an interactive guide to the bustling college town in local mobile users’ hands.
Called simply Lawrence KS and available from the iTunes store for 99 cents, [...]

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At LP, we kinda like Facebook ads. First of all, they’re more relevant than just about any other ads in the universe besides Google ads. That’s because they target users based on their profile information.
Further, by liking and unliking them, you can tailor them to your tastes — and weed out those borderline offensive [...]

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What do you think of Twitter’s new revenue model?
Since launching four years ago, Twitter has grown to handling 50 million tweets per day — the 140-character-maximum messages that constitute the central, real-time feed at the heart of Twitter. Until now, the world’s biggest microblogging service had no way of making money. (It has stayed afloat [...]

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Forget Monopoly or pinochle. When I was growing up, coupon-clipping was the family’s parlor sport of choice. My dad’s bulky coupon wallet dictated where we’d go out to eat, when we’d go places like the zoo or museums and, essentially, what we would consume as a family.
I’m sure I’m not alone in thinking of coupons, [...]

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Can an organization effectively “join the social media revolution” without using Facebook and Twitter?
The Kansas City Area Development Council thinks so.
The KCADC promotes the Kansas City region to businesses and investors looking at new markets. According to its site, to date, the KCADC has attracted more than 500 companies to the region.
The local nonprofit has [...]

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Foursquare, the mobile-phone, geolocation-based social networking app that allows users to “check in” when they arrive at businesses and attractions to win virtual badges, meet people and take advantage of special offers, is rapidly growing in popularity.
With currently 725k users and 22m checkins, including a couple headed for the North Pole, Foursquare is expected to [...]

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About Locker Partner

Locker Partner is a group of Disruptive Social Media, Music Marketing & Music Management Professionals. We help brands and bands establish truly organic and meaningful relationships with their consumer communities.


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