If you’re a KC barbecue aficionado, or even just casual connoisseur, then you know Oklahoma Joe’s. With locations on the Kansas side, in Mission and Olathe, the 14-year-old place is the first and last saucy word when it comes to BBQ for many locals, including us carnivores at Locker Partner.
And so it made us smile [...]

Why is there no obvious opposite of self-promotion?
Think about it. What word or phrase concisely denotes the reverse of that practice which so many of us are trying our best to master, whether we admit it or not?
Self-promotion is hard and often necessary work. In fact, you’re probably reading this now because of one of [...]

Paying attention to what your customers are saying about your business online is of paramount importance in the age of social media. Particularly when it comes to negative comments.
As I was researching whether or not a local restaurant enterprise had closed its locations in downtown Kansas City, I came across an interesting owner-customer exchange on [...]

It took a celebrity with 1.6 million Twitter followers to draw attention to one of Southwest Airlines’ embarrassing policies.
A social media firestorm has ignited after a Southwest Airlines flight crew on Saturday, February 13, decided to remove film director and comedian Kevin Smith (you know him from Clerks, Dogma and other flicks) from an airplane [...]

So what to do about this Google Buzz thing that appeared in your Gmail inbox yesterday like a giant, digital insect and demands you pay attention?
Well, first of all, you can swat it. Scroll down to the bottom of the feed and click the teeny tiny link that says “turn off buzz.” Gone.
We’re not suggesting [...]

One of the great benefits of Facebook is that it helps businesses, especially small ones, connect with customers. Shoot, given that the site just broke the 400 million user threshold, it helps you connect with pretty much the whole world.
As CEOs of big corps on down to mom and pops have caught on, [...]

Sometimes old dogs can learn new tricks.
In fact, you don’t have to be a fan of that old Schnauzer the Recording Academy to be completely blown away by the elegant and compelling social media campaign it’s created in the run-up to the 52nd Annual Grammy Awards — it’s a virtual doggy ballet, in fact.
Rather than [...]

Though it began as a platform for broadcasting the answer to the question “What are you doing?” in 140 characters or less, Twitter has become so much more.
As a tool for self-promotion and marketing, it has rejuvenated careers. Just ask Shaq.
As a tool for citizen journalists (read: everybody) it has become an invaluable source [...]

Nothing says “I love you” like a steaming stack of 10 sliders, two 21-ounce sodas and a heap of fries glowing in the candlelight as it flickers against your true love’s cheek. And all for just $10.79.
That’s what White Castle thinks, anyway, and considering that the fast food chain has been running its Valentine’s Day [...]

Four words music bloggers dread: Embedding disabled by request.
When a band puts a video on YouTube, and the band’s label (usually a major one) decides it doesn’t want fans sharing that video on their own web pages, the label will ask YouTube to remove the strip of code that allows users to embed. Through a [...]