After a 13-and-a-half-hour drive back to KC and our first good night’s sleep in a week, we men of Locker Partner are ready to take a look back at the week that was. That is, the parts that we haven’t blogged about here already.
Tommie Sunshine at the Alternative Press party on Thursday.

Sadly, we did not [...]

Yesterday was probably our least music-filled day so far at SXSW. Aside from a DJ set by Tommie Sunshine at the Alternative Press party (pic), we were too busy making the rounds networking with awesome people like Ariel Hyatt of Cyber PR to catch much live noise.
But then, just when things were about to [...]

In commemoration of the news that people are uploading 24 hours’ worth of video content to YouTube every six seconds, here are three videos from Locker Partner’s escapades across SXSW over the past 24 hours. Enjoy. Hopefully they’ll be done processing by the time you find this. If not, try viewing them here.
I.
Who: Legendary party-hard [...]

Since the beginning of the year, Pepsi’s Refresh campaign has been soliciting ideas from people, businesses and non-profits to better the world and promote the Pepsi brand in a smart blend of social media marketing and philanthropy.
The beverage maker has set aside $1.3 million in grants to award to the people with the best [...]

This is the year of location apps at SXSW, and the frontrunners are Foursquare and Gowalla. Though Gowalla took away honors in the web awards, TechCrunch is saying it’s a dead heat between the two apps in terms of who’s using which to check in at the city’s myriad venues.
The hype is no doubt [...]