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	<title>Locker Partner &#187; Apple</title>
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	<link>http://lockerpartner.com</link>
	<description>Disruptive Social Media and Music Management</description>
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		<title>Video: iResQ Breaks Down the iPad</title>
		<link>http://lockerpartner.com/2010/04/video-iresq-breaks-down-the-ipad/</link>
		<comments>http://lockerpartner.com/2010/04/video-iresq-breaks-down-the-ipad/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 14:45:08 +0000</pubDate>
		<dc:creator>Jason Harper</dc:creator>
				<category><![CDATA[Locker Partner]]></category>
		<category><![CDATA[Moving Pictures]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iResQ]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://lockerpartner.com/?p=1300</guid>
		<description><![CDATA[With the iPad finally in stores, I thought it would be fun to call my friend Mick out at iResQ, an excellent Apple repair shop based in Olathe, KS, for a test drive (test touch?) of the new device. Mick and his boss, Brian, gave me even more than that when I visited their facility [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Flockerpartner.com%2F2010%2F04%2Fvideo-iresq-breaks-down-the-ipad%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Flockerpartner.com%2F2010%2F04%2Fvideo-iresq-breaks-down-the-ipad%2F" height="61" width="51" /></a></div><p>With the iPad finally in stores, I thought it would be fun to call my friend Mick out at <a href="http://www.iresq.com">iResQ</a>, an excellent Apple repair shop based in Olathe, KS, for a test drive (test touch?) of the new device. Mick and his boss, Brian, gave me even more than that when I visited their facility yesterday. Hint: If you&#8217;re the type who likes taking expensive things apart, this video is for you.</p>
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		<title>Why the iPad could be the DIY musician&#8217;s best friend.</title>
		<link>http://lockerpartner.com/2010/01/why-the-ipad-diy/</link>
		<comments>http://lockerpartner.com/2010/01/why-the-ipad-diy/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 16:46:23 +0000</pubDate>
		<dc:creator>Jason Harper</dc:creator>
				<category><![CDATA[Locker Partner]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://lockerpartner.com/?p=944</guid>
		<description><![CDATA[Months of plate-shifting hype made for a volcanic debut for Apple&#8217;s iPad yesterday. 
As Steve Jobs descended from Mt. Cupertino, a mock-turtleneck clad Prometheus, bringing new digital fire to mankind, every tech blogger from here to Sparta felt compelled to weigh in on the supposedly revolutionary tablet computer doohickey. And I suppose, as this post [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Flockerpartner.com%2F2010%2F01%2Fwhy-the-ipad-diy%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Flockerpartner.com%2F2010%2F01%2Fwhy-the-ipad-diy%2F" height="61" width="51" /></a></div><p><img src="http://lockerpartner.com/wp-content/uploads/2010/01/ipadimg-150x150.jpg" alt="ipadimg" title="ipadimg" width="150" height="150" class="alignleft size-thumbnail wp-image-945" />Months of plate-shifting hype made for a volcanic debut for Apple&#8217;s iPad yesterday. </p>
<p>As Steve Jobs descended from Mt. Cupertino, <a href="http://live.gizmodo.com/">a mock-turtleneck clad Prometheus</a>, bringing new digital fire to mankind, every tech blogger from here to Sparta felt compelled to weigh in on the supposedly <a href="http://www.wired.com/gadgetlab/2010/01/a-closer-look-at-apples-new-tablet-the-ipad/">revolutionary tablet computer doohickey</a>. And I suppose, as this post proves, I am no different. </p>
<p>But as I&#8217;m tempest-toss&#8217;d upon this sea of speculation, I can&#8217;t help but wonder what the iPad will (or won&#8217;t) do for the music industry.</p>
<p>After some thought and a pot or two of coffee, I&#8217;m come to the following conclusion: </p>
<p>The iPad (or devices like it) is a boon for DIY musicians.</p>
<p>That&#8217;s not because of any new technology that comes on the device. As <a href="http://www.musicweek.com/story.asp?sectioncode=1&#038;storycode=1039805&#038;c=1">MusicWeek</a> points out, Jobs&#8217; presentation was largely devoid of digital-music talk. </p>
<p>The iPad will come with iTunes, the App Store, and whatever apps, such as Pandora or Last.fm, people use to consume music on their iPhones/iPods/etc. </p>
<p>Maybe Apple isn&#8217;t talking about music right now, but regardless, the change in size and format of the medium could make a huge impact on how people consume music. </p>
<p>Think about the change in physical music from LP to cassette to CD. See a pattern here? Computer &#8230; iPhone &#8230; iPad &#8230; anyone?  </p>
<p>The iPad is clearly a better medium for the <strong>visual side of music</strong> &#8212; artwork, video, liner notes &#8212; and that&#8217;s really important. And with user-generated content sites like YouTube and Ustream, it&#8217;s going to be that much easier to get your music into people&#8217;s hands and before their eyes.</p>
<p>Also, for musicians on the go, managing one&#8217;s own content on a tiny mobile device requires some serious iPod-chi. I&#8217;m not sure how easy it is to store and access shared files (MP3s, PDFs, etc) on an iPad, but I&#8217;m assuming its laptop-mobile hybrid status makes it a little easier. Maybe not.</p>
<p>Best of all though is that the price is right. For musicians on a budget (i.e., most), the iPad could fill a serious need: <strong>cheap connectivity</strong>. </p>
<p>For planning a tour, this is huge. Unless you&#8217;ve got a manager, publicist and label doing all the networking, communicating and planning for you, it&#8217;s up to you to use some combination of your wits, the phone in your pocket and whatever Internet access you can hijack to make your way across the country without hemorrhaging cash and/or success.</p>
<p>The iPad ranges in price from $500 for 16G of storage, to $700 for 64G. Add $130 to the price tag plus $30 a month if you want to go 3G and not have to worry about finding reliable wi-fi hotspots everywhere you go. </p>
<p>For many indie musicians, laptops just aren&#8217;t in the budget. It&#8217;s expensive enough to pay the smartphone bill on top of the cost of gas, equipment, food, beer, unexpected medical expenses and so on. </p>
<p>In summary, for musicians looking to make it in the industry, devices like the iPad could mean cheaper, more effective ways of spreading content and managing business.</p>
<p>Thanks, Prometheus.</p>
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		<item>
		<title>Turkey Links</title>
		<link>http://lockerpartner.com/2009/11/turkey-links/</link>
		<comments>http://lockerpartner.com/2009/11/turkey-links/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 14:43:40 +0000</pubDate>
		<dc:creator>Jason Harper</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Epic Change]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[The Muppets]]></category>
		<category><![CDATA[Toys R Us]]></category>
		<category><![CDATA[Tweetsgiving]]></category>

		<guid isPermaLink="false">http://lockerpartner.com/?p=608</guid>
		<description><![CDATA[Whether you&#8217;re looking to participate in charitable causes or nab as many bargains as you can on Black Friday, there&#8217;s a wealth of ways you can use social media to get more out of Thanksgiving this year than the usual tryptophan-induced food coma.
First, the non-selfish avenue. Created by the nonprofit Epic Change Tweetsgiving is a [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Flockerpartner.com%2F2009%2F11%2Fturkey-links%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Flockerpartner.com%2F2009%2F11%2Fturkey-links%2F" height="61" width="51" /></a></div><p>Whether you&#8217;re looking to participate in charitable causes or nab as many bargains as you can on Black Friday, there&#8217;s a wealth of ways you can use social media to get more out of Thanksgiving this year than the usual tryptophan-induced food coma.<img src="http://lockerpartner.com/wp-content/uploads/2009/11/tweetsgiving.jpg" alt="tweetsgiving" title="tweetsgiving" width="278" height="142" class="alignleft size-full wp-image-609" /></p>
<p>First, the non-selfish avenue. Created by the nonprofit Epic Change <a href="http://tweetsgiving.epicchange.org">Tweetsgiving</a> is a 48-hour fundraising movement that asks people to share what they&#8217;re thankful for on their blog, Twitter, Flickr, Facebook, YouTube, or blip.fm (using the hashtag #tweetsgiving, donate $10 for each show of gratitude and repeat it as many times as possible until noon on Thursday. Last year, the group raised enough to build a classroom in Tanzania. </p>
<p>What we are thankful for: <a href="http://www.youtube.com/watch?v=tgbNymZ7vqY&#038;feature=player_embedded">The Muppets</a>.</p>
<p>Now, onto the gobbling. Kids-toy retailer <a href="http://www.toysrus.com/shop/index.jsp?categoryId=2255956">Toys R Us</a> has become the fastest-growing brand on Facebook for the moment thanks to its campaign to allow its <a href="http://www.facebook.com/toysrus">Facebook fans</a> sneak peeks at Black Friday deals. Meanwhile, grownup-toy seller Apple has announced that it will be offering special deals on November 27. What kind, it hasn&#8217;t said, though alleged <a href="http://www.boygeniusreport.com/2009/11/23/apples-black-friday-brochure-leaked-one-more-time/">leaked brochures</a> have been circulating, along with reports that the sales will be online only. Why Apple wouldn&#8217;t want to drive up buzz about sales is beyond us, but there it is. And, yes, there is an app for keeping track of Black Friday deals via your iPhone &#8212; <a href="http://ax.search.itunes.apple.com/WebObjects/MZSearch.woa/wa/search?entity=software&#038;media=all&#038;page=1&#038;restrict=true&#038;startIndex=0&#038;term=black+friday">several</a>, actually (iTunes link).</p>
<p>If you&#8217;re a Twitterholic, you probably already know that searching for <a href="http://twitter.com/#search?q=%23blackfriday">#blackfriday</a> yields a quantum cornucopia of results, and that <a href="http://twitter.com/blackfriday">@blackfriday</a> is your pilgrim&#8217;s pride. </p>
<p>The TrueCar blog predicts that Black Friday&#8217;s going to be the best day of the year to <a href="http://blog.truecar.com/?p=1450">get a new ride</a>, thanks to average nationwide discounts of 7.5 percent.</p>
<p>Thanks to sites like <a href="http://www.facebook.com/blackfridaydeals?v=wall#/blackfridaydeals?v=info">Black-Friday.net</a> <a href="http://mybfdeals.com/">MyBFDeals.com</a>, <a href="http://tgiblackfriday.com">TGIBlackFriday.com</a> and many others, it could be a bit overwhelming &#8212; not to mention hard to actually get away from the computer and get out into the fray. </p>
<p>But then again, sometimes, it <em>is</em> <a href="http://www.youtube.com/watch?v=WHkgmeFqu_E&#038;feature=player_embedded">better to stay home</a>.</p>
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