Back in August, when Locker Partner, helped the Kansas City Chiefs football team relaunch their website with an emphasis on social media, some comic geniuses within the organization created a parody of NBC’s The Office that got some good viral play. All of the actors in the video were real Chiefs employees.

Now, with 1 Arrowhead, those same parodists have upped their game with a spoof of 30 Rock, starring Cheerleader Kerri as Tina Fey’s Liz Lemon, announcer Mitch Holthus as Alec Baldwin’s Jack Donaghy, former receiver Danan Hughes as Tracy Jordan, and other Chiefs employees in familiar roles from the show. In our humble opinion, they did a bang-up job. Check it out after the jump (it begins playing automatically).

Many thanks to Silicon Prairie News for catching up with our boys Jimmy, Shannon and David after they barnstormed the countryside, repping RockDex at CMJ, the FEST and Midwest Connect in the final weeks of October.

Our prairie dawgs at SPN were even kind enough to post this video, taken at the National Association of Recording Merchandisers’ (NARM) Salon during CMJ week. It’s a highlight reel, put together by NARM, from the panel discussion Shannon participated in, titled What Gets Measured Get Managed: Experts Discuss Metrics For Music 2.0. (Shannon is the guy just on the other side of the moderator, Dorothy Hui of Wind-Up Records.)

Highlights From “What Gets Measured Gets Managed: Experts Discuss Metrics For Music 2.0″ from NARM on Vimeo.

All in all, Jimmy and Shannon’s trip to CMJ was a resounding success — so much, in fact, that they didn’t even have time to see any bands. “All work, no play,” was Shannon’s summative statement. And for now, that’s just fine.

Look at us. Just look at us. We at Locker Partner have made it our mission to show you how important social media is to your company, and yet we haven’t updated our own blog in ages! The disgrace!

Well, that’s about to end. We’re back, and we’re ready to get disruptive. In fact, much like balloon boy, we never went away. We’ve just been so busy lately working on so many exciting projects that, um, we kind of let the blog slip there for a minute…

First of all, we’re excited to announce we’ve officially partnered with RockDex, an amazing online tool we’ve already given you a sneak peek into.  In a nutshell, RockDex gives bands and solo artists an easy and efficient way of monitoring and analyzing their presence on all the major social media platforms, from Twitter to Last.fm. If 28 people tweeted about your band’s show last night in Memphis, RockDex knows it — and what each of them said. And that’s just one small facet of all it can do. Find out more at RockDex.com.

Next week, our very own Shannon will join RockDex creator Jimmy Winter in New York for CMJ and to participate in a panel discussion hosted by the National Association of Recording Merchandisers (NARM) titled “What Gets Measured Gets Managed: Experts Discuss Metrics and Measurement of Music 2.0.” Believe it or not, Jimmy and Shannon are indeed two of those “experts.” Fancy, huh? The panel’s Thursday, October 22, from 4 to 7 p.m. at Soho House. Drop by and hit ‘em up for a Tom Collins.

In other updates, Locker Partner’s relationship with the Kansas City Chiefs continues to thrive. Since helping our hometown NFL team relaunch its Web site in August, we’ve watched with pride as fans have flocked to kcchiefs.com to interact with each other, post photos and videos, chat with expert bloggers and get a fantastically close-up view of the team from the locker room to the huddle. And, *cough*, we’d by lying if we said we weren’t still a just a tad bit proud of how well that Office parody took off.

We’ll be posting lots more updates right here in the days to come, not just about what’s going on at Locker Partner but in the wider world of social media as well.

Because, after all, we’re all in this together, right?