Traditional TV as we know it has ceased its existence. It is still possible to catch a traditional sitcom every once in a while, but most sports programs, reality shows and commercials are filled with social media icons, QR codes and are becoming more and more interactive every day.

Our habits of watching TV are changing as well. Now that we have hi-tech gadgets like smartphones, tablets and laptops surrounding us 24/7, we are more used to technological multitasking (in other words, using multiple gadgets at once). In fact, according to Nielsen’s Consumer Usage Report, 70% of women and 60% of men are distracted multi-taskers, checking their email or surfing the Web while they watch TV.

Shazam, an iPhone app that has been around for a while, is now tapping into a market beyond just mobile and going after interactive TV. Now, Shazam is not only able to name a tune, but also recognize audio for a TV ad and direct you to a website with more interactive content.

If you watched 2010’s Super Bowl (who didn’t?), then maybe you remember the Dockers ad that used Shazam. It was the first commercial to use the app in conjunction with the advertising content – not many companies were comfortable with betting their multimillion SuperBowl spot on an interactive test like that. Apparently the strategy proved to be worth it, and in the upcoming SuperBowl, 1/3 of all the ads will be using Shazam.

MySpace also didn’t waste time and is now jumping on the social advertising bandwagon. It’s launching MySpaceTV in the hope of finding new audiences of its dying platform. The consumers would be able to turn TV-watching into a social sharing experience through real-time online chatting about a sports game or inviting their online friends to watch a show with them. Right now, all these cool multitasking features will only be available with the purchase of a Panasonic Viera TV set.

These recent TV-related innovations may be the sign that many people are not satisfied with just watching TV anymore. As they are not satisfied with just doing one thing. New on the go technologies helped us get used to multitasking and sharing everything we do. We enjoy broadcasting our actions to the world, as if all of our friends, followers and fans want to know exactly what we are doing every single hour.

No matter what you think of this trend, this is the type of a bandwagon your business should get on. Start creating content that is accessible from any platform and make it easy for your visitors to share it with each other (make sure you always create something worth sharing). Acknowledge your audience’s need for multitasking and sharing – give them what they are looking for and they will keep coming back to you.

How is your online content interactive and share-friendly?

Blogging for business? According to this new study the concept actually works. Businesses that blog receive 55% more web traffic than businesses that don’t engage in the practice. Additional traffic, presumably, leads to additional leads. According to one commenter, blogging “opened up opportunities that were previously closed to me due to limited resources. I’ve been amazed by what I can do with a blog; market research, engage prospects and customers, and even close sales.”

Ripple effects and unintended consequences force businesses to react quickly and decisively. A Los Angeles Times story detailing the scramble at Electronic Arts to react to yesterday’s news of Michael Vick’s return to professional football is fascinating. The makers of Madden NFL 10 had to immediately insert the quarterback into their popular game. The lack of recent statistics for Vick forced an impromptu no-huddle offense.

Locker Partner shares its home base with thousands of experts in the telecom industry. The geekier members regularly get together to hack new products. Our friend Jeff is one of them. He details his weekend’s work on the new Palm Pre here. It’s precisely this sort of collaborative hacking that leads to superior technologies and improved quality of life. Keep hacking, Jeff.

The Locker Partner staff consists of early adopters. Two of us were among the first 100 podcasters. And a couple of us were practically Al Gore-style web developers. We know, consequently, that the race isn’t always won by the swiftest or the smartest. Timing and ease-of-use play critical roles in popularlzing new technology. That’s why we’re high on Twitcam. At this very moment, hundreds of people are broadcasting live video for the first time. The concept isn’t new by any means- but it’s finally reached the mainstream.

Fascinating new images and enhanced video footage of the first humans on the moon were released this week. The grainy material, made available to commemorate the fortieth anniversary of the Apollo 11 voyage, serves as a stark reminder as to just how far technology has advanced in four decades. Today’s astronauts, for example, Tweet from space. Not even the most fevered imaginations of today’s premier developers can foretell what technology will be available to space travelers in 2049.

The Locker Partner staff remains very proud of our association with RockDex. The service offers a new way of collating and analyzing online music data. Our new screencast walks viewers through RockDex’s features.

Everyone knows about social networking. But what about social music-making? Sites like Indaba Music allow musicians around the world to collaborate on projects. Indaba provides recording and mixing tools to amateur and professional musicians. Celebrity guests including Weezer and premier dance music producers frequently interact with the site’s guests. All the while, the social element- comments, suggestions and the ongoing opportunity for new partnerships- is at Indaba’s core.

Locker Partner has taken a lot of shots for the way we wholeheartedly embrace the word “disruptive.” We’re only acknowledging that clinging to the established way of doing things- even when it’s obvious that change is inevitable- is a foolhardy strategy. in a fascinating essay, Tom Foremski articulates our philosophy: If you are a disruptor company such as Google or Cragslist then you are fine. Your business model works, your costs of doing business are low enough that you can carve out good profits from your revenues. But if you are in the path of a disruptive technology then you are toast. Which side of the equation do you want to be on?

The Locker Partner staff immediately saw the enormous implications of the video component of the new iPhone. Here’s a brief test we conducted last week. The phone enables users to film, edit and upload video directly from the device. As this story notes, the phones have already had an enormous impact. YouTube reports that “mobile uploads have increased 400% a day since iPhone 3GS arrived last Friday.” In addition to being ridiculously fun, this development means that there are now three million new mobile reporters in the field.