13 years ago, Emily Voth began selling homemade organic soaps and aromatherapy products out of a stall at the farmer’s market. Today, her Kansas City-based company, Indigo Wild, employs some 33 people.

Indigo Wild’s Zum (as in “some”) line of bath, body and home products is sold online and in 2,000 stores. You may have seen — or, more likely, smelled — Zum soaps, candles, lotions, room sprays, body rubs, etc., while cruising the aisles at your local Cosentino’s or Whole Foods.

We sure have.

In fact, we’d been fans of Indigo Wild for years without knowing much about this company, whose factory is based in the heart of midtown KC. We grabbed our FlipCam and visited Indigo Wild at 3125 Wyandotte last week and found a warehouse full of smiling faces and scintillating scents. And dogs, too. Lots of dogs. (It’s OK — the FDA approves.)

Without further ado…

Direct YouTube link.

This is the second in our ongoing series of hand-held, handmade, organic video profiles of local entrepreneurs and businesses who are making their own rules, creating rabid followings and using social media. The first was of John Scott of Scott Fitness. To suggest a company, e-mail jason@lockerpartner.com or hit us up on Twitter: @lockerpartner.